Ara Project allows users to configure the purchase in a variety of ways, including custom colors, images, and of course where the required components in the device. Also available in 3D texture molds, which can produce the desired module corresponding users.
Google experimenting with the mobile phone customization tool for Moto X Moto Maker, so you can expect a much more complicated version from the Christmas Project fig.
I hope that Ara will be a smartphone that can be used for 5-6 years, during which the user can change the CPU or the camera as needed. It is better than having to buy a new device.
Ara also has the potential to drastically change the smartphone, including a number of third-party applications.
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