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Android Beat iOS Total Ad Impressions

By Richard - Friday 25 April 2014 3 Comments
Although still lagging behind in terms of advertising revenue over iOS, but Android is reported to have passed the number of ad impressions IOS.

Like the latest data from Opera MediaWorks ad tracking that shows that for the first time Android surpassed iOS in the number of mobile ad impressions, as reported by 9to5google.

From these data indicate that Android devices, both phones and tablets, accounted for 42.8% of mobile ad impressions, while iOS devices accounted for less by 38.2%.

But even so the Apple iPhone and iPad are still generating better ad revenue, with 52% receiving.

Android is gradually rising in the second position on advertising revenue and traffic in recent years, beating the BlackBerry and Symbian.

Google OS is up more than six points compared to this time last year, and now controls 33.5% of global advertising revenues. This shows most of this thanks to the many devices that use Android, which now reaches nearly 80% of all smartphones according to IDC.

Samsung still occupies the first position as the top vendor of Android devices, which get the percentage up to 60% of all mobile ad impressions in the first quarter of this year. Mobile ads mainly driven by the U.S. market, which accounts for over 50% of all ad traffic. As for the Asia-Pacific region come from emerging markets like China which is almost 23%, while Europe accounted for only 13%.

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